Every season starts the same way: the tents go up at Se'ed, the fire pit is dug, and the first convoy of owners rolls in on a Thursday afternoon. This year the camp is back with more room for families and a longer run of weekends. A camp weekend is simple by design. Arrive before sunset, air down your tyres with our team, and join a guided drive through the dunes that suits your experience — from a first taste of soft sand to longer routes for seasoned drivers. Back at camp, dinner is served around the fire and the night belongs to coffee, stories and a sky full of stars. You do not need to own a 4x4 to join. Ford and Polaris demo vehicles are at the camp on event weekends, and our instructors are happy to ride along until you feel confident on the sand. Weekend dates appear on the events page as they open. Places are limited to keep the camp comfortable, so book early — and we will see you at Se'ed.
